Hush Puppies
Hush Puppies: Back to School – Everyone wants Hush Puppies
Overview
Some brands are so iconic that a single element is enough to recognise them. For Hush Puppies, that element is the unmistakable ears of its basset hound. Building on this symbol, we created a print campaign in which dogs of different breeds appeared with the brand’s signature ears. A simple, unexpected visual idea, full of personality, which transformed an element of the brand’s identity into the star of the campaign. Because when a brand identity is truly strong, there’s no need to show the product or say the name to know who we’re talking about.
