BCP

WE TURNED “SOMEDAY” INTO “WHY NOT TODAY?” WITH HUMOUR, MUSIC AND A PAYMENT SOLUTION THAT HELPS PEOPLE MAKE THEIR PLANS HAPPEN IN INSTALMENTS, WITHOUT A CREDIT CARD.

There are things we want to have or experience today, but which we often put off because we think we have to pay for them all at once. With BCP’s Cuotéalo, we’ve found an opportunity to change that perception and show that we don’t have to wait to make our plans a reality. We’ve turned everyday situations – such as buying a washing machine or travelling to Máncora – into stories told with humour, music and an infectious rhythm. It’s a light-hearted and fun way to present a financial solution that lets you pay for purchases in instalments without needing a credit card. Because when what you want can be paid for in instalments, there’s no need to put it off until later.