Developed by The Juju Perú for the League Against Cancer, in partnership with ATV, The Invasive Banner used an often-overlooked on-screen element to highlight the importance of early detection. During live broadcasts, the awareness banner gradually expanded until it covered the entire screen, interrupting some of the channel’s most-watched programmes. The campaign generated more than 3.5 million impressions and reached over 3 million people, turning a traditional advertising space into an awareness tool that encouraged preventive action.