Developed by The Juju Colombia for avianca, “Soccer is in the Air” starts with a striking insight: during football matches, the ball spends more than 11,000 minutes in the air. Building on this observation, the agency found a way to connect the passion for football with the airline’s world, turning a simple sporting fact into a visual concept that opened up a new brand territory. The campaign received silver and bronze awards in the Outdoor category at the El Dorado Festival.